This will help you achieve a bright look without shadows. Surround your flat lay set up with white boards to bounce reflected light back.LED lighting tends to be a bit more expensive (low-average price is around $90). You can find ring lights starting at around $20. LED or ring lights give you consistent lighting if you don’t have the natural light you need.It creates hard shadows and too much contrast. You can also shoot outside in the shade or wait for an overcast day. Window light is one of the best ways to get soft lighting naturally.You can use natural or artificial light to achieve this. Many flat lay images use bright, soft light-meaning there won’t be harsh shadows or dark areas. If it fits your brand, don’t be afraid to try colorful backdrops, parking lots, or even a quilt. While some products, such as jewelry, are traditionally photographed on more neutral backgrounds, that doesn’t mean it’s a must. Or, if you know you’ll be shooting a lot of flat lays, you could buy a pre-cut background specifically made for flat lay photography, such as a vinyl butcher block sheet, a pink marble flat lay background. Want to try an alternative to a white background? You can also use: (You can get them online or at your local craft store for $5 or cheaper.) A white background is less likely to distract from the products and works well with almost any theme-making the process more flexible for product photography and easier for newer photographers to manage.īut you’re certainly not limited to a white background for flat lay images. One of the simplest options is a plain-colored (usually white) piece of heavy poster board. The only real requirement for a flat lay surface is that it’s flat. Here are a few key things to know about shooting flat lay product images: Select the right surface Taking a quality flat lay photo isn’t tricky, but it does take planning and requires creativity. It’s simple and tasteful, just like the brand itself.Ī post shared by Milwaukee Tool equipment for shooting flat lay photosīefore you get started, make sure you have (at minimum) these items: This social post, for example, announces new color options for one of the brand’s shoes. The company has also used flat lay images to give its audience a little taste of the colors it has. Everlane’s “About” page is a great example of how to use flat lay product photography to highlight material quality-in this case, cashmere. (These make popular social images.)Įverlane uses flat lays frequently, both on its website and for social posts. You can even do flat lay photos with full outfits-complete with accessories. While you could create a flat lay with almost any item, here are a few types of products that work really well in flat lay images: Clothingįlat lay images are a great option for showcasing clothing texture, patterns, and color options. Flat lay images tend to have a lot of character, making them a good choice for brand awareness and connecting with consumers. Popular ways to use flat lay photographyįlat lay product photos work well for your website, blog posts, social media (especially Instagram), and email newsletters. Let’s take a look at how flat lays are commonly used and how to take your own. Think pops of color, playful arrangements, and well-planned shadows. They’re also relatively easy to DIY.įor many people, white backgrounds and muted colors might be the first thing that comes to mind when imagining a flat lay, but flat lay product photography can be so much more creative. Typically flat lays are tidy, nice to look at, and yet carry some emotion. Modern creators and photographers mainly use flat lay images to highlight their products or for brand promotion. It’s an evolution of a specific type of geometric arrangement practice called knolling. Also called knolling photography or tabletop photography, it has artistic roots. Intrigued? Let’s explore what flat lay photography is, what it’s best suited for, how to take your own striking flat lay photos, and how to edit flat lay product images: What is flat lay product photography?įlat lay photography is when products are arranged laying flat on a surface while the photo is shot from overhead. This type of trendy, shot-from-above image manages to tell a story and draw people in-letting consumers’ eyes wander through the products featured in the photo. Flat lay photography has been, and remains, hugely popular on social media.
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